Preismanagement auf B2B-Märkten: Zentrale Entscheidungsfelder und Erfolgsfaktoren
Year of publication: |
2011
|
---|---|
Authors: | Homburg, Christian ; Totzek, Dirk |
Published in: |
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung. - Wiesbaden : Gabler, ISBN 3-8349-1559-9. - 2011, p. 13-69
|
Subject: | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | Controlling | Management control |
-
Bendl, Harald, (2000)
-
Measurement costs and control in outsourcing relationships
Bhimani, Alnnor, (2016)
-
The control dynamics of outsourcing involving an early-stage firm
Rooney, Jim, (2013)
- More ...
-
Homburg, Christian, (2014)
-
Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian, (2009)
-
All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian, (2010)
- More ...