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Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian; Bornemann, Torsten; Kretzer, Max - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
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Was ist Kundenwert?
Homburg, Christian; Schnurr, Phoebe - 1999
Persistent link: https://www.econbiz.de/10013430867
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Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian; Wieseke, Jan; Bornemann, Torsten - In: Journal of marketing 73 (2009) 4, pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
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Wie reagieren Kunden auf Preiserhöhungen? : Eine Untersuchung zur Rolle von wahrgenommener Fairness des Preisanstiegs und Kundenzufriedenheit
Homburg, Christian; Koschate, Nicole - In: Marketing : ZFP ; journal of research and management 26 (2004) 4, pp. 316-329
Persistent link: https://www.econbiz.de/10002418940
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Customer satisfaction and elapsed time since purchase as drivers of price knowledge
Homburg, Christian; Koschate-Fischer, Nicole; Wiegner, … - In: Psychology & marketing 29 (2012) 2, pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
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Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian; Allmann, Jan; Klarmann, Martin - In: Journal of business research : JBR 67 (2014) 8, pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
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How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian; Fürst, Andreas - 2005
Persistent link: https://www.econbiz.de/10002897805
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Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian; Koschate, Nicole; Hoyer, Wayne D. - 2004
Persistent link: https://www.econbiz.de/10002758671
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin; Dietz, Beatrix; Homburg, Christian; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 375-386
Persistent link: https://www.econbiz.de/10011428874