Patient empowerment : a cross-disease exploration of antecedents and consequences
Year of publication: |
2015
|
---|---|
Authors: | Prigge, Jana-Kristin ; Dietz, Beatrix ; Homburg, Christian ; Hoyer, Wayne D. ; Burton, Jennifer L. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 375-386
|
Subject: | Patient empowerment | Therapy compliance | Patient behavior | Healthcare marketing | Patienten | Patients | Krankenhaus | Hospital | Gesundheitsversorgung | Health care | Gesundheitswesen | Health care system | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
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