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Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich
Homburg, Christian; Jensen, Ove; Richter, Markus - In: Die Unternehmung : Swiss journal of business research … 60 (2006) 4, pp. 281-296
Persistent link: https://www.econbiz.de/10003353625
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Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian; Cannon, Joseph P.; Krohmer, Harley; … - In: Journal of international marketing 17 (2009) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
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Handbuch Kundenbindungsmanagement
Bruhn, Manfred (ed.); Homburg, Christian (ed.) - 2010 - 7., vollst. überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003901857
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian (ed.); Totzek, Dirk (contributor) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
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Preismanagement auf B2B-Märkten: Zentrale Entscheidungsfelder und Erfolgsfaktoren
Homburg, Christian; Totzek, Dirk - In: Preismanagement auf Business-to-Business Märkten : …, (pp. 13-69). 2011
Persistent link: https://www.econbiz.de/10008905660
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian; Fürst, Andreas; Prigge, Jana-Kristin - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
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Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian; Allmann, Jan; Klarmann, Martin - In: Journal of business research : JBR 67 (2014) 8, pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian; Bornemann, Torsten; Kretzer, Max - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10010345196