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Honea, Heather
Dahl, Darren W.
133
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Motivational determinants of transportation into marketing narratives
McFerran, Brent
;
Dahl, Darren W.
;
Gorn, Gerald J.
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 306-316
Persistent link: https://www.econbiz.de/10008658294
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2
The Promotion Affect Scale: Defining the Affective Dimensions of Promotion
Honea, Heather
;
Dahl, Darren W.
- In:
Journal of business research : JBR
58
(
2005
)
4
,
pp. 543
Persistent link: https://www.econbiz.de/10006713933
Saved in:
3
The Promotion Affect Scale: Defining the Affective Dimensions of Promotion
Honea, Heather
;
Dahl, Darren W.
- In:
Journal of Business Research
58
(
2005
)
4
,
pp. 543-551
Persistent link: https://www.econbiz.de/10005465768
Saved in:
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