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Hong, Aoran
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Marketing innovations during a global crisis : a study of China firms' response to COVID-19
Wang, Yonggui
;
Hong, Aoran
;
Li, Xia
;
Gao, Jia
- In:
Journal of business research : JBR
116
(
2020
),
pp. 214-220
Persistent link: https://www.econbiz.de/10012257589
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2
Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran
;
Li, Xia
;
Wang, Yonggui
;
Shi, Mengting
- In:
International marketing review
40
(
2023
)
4
,
pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
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