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Hong, Cheng
North, Michael
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Journal of advertising : official publication of the American Academy of Advertising
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Attracting comments : digital engagement metrics on Facebook and financial performance
Yoon, Gunwoo
;
Li, Cong
;
Ji, Yi
;
North, Michael
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011848723
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