While crowdfunding has grown enormously, creating successful projects remains a major challenge. Few studies have shown how to improve a project proposal when designing a project. One potential yet unexplored approach is to apply the concept of combinatorial creativity, analyzing a new project...

A fundamental tension exists in creativity between novelty and similarity. This paper exploits this tension to help creators craft successful projects in crowdfunding. To do so, we apply the concept of combinatorial creativity, analyzing each new project in connection to prior similar projects....