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~person:"Hooley, Graham J."
~subject:"Organizational change"
~subject:"Wettbewerbsstrategie"
~type_genre:"Case study"
~type_genre:"Lehrbuch"
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Hooley, Graham J.
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Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
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Marketing strategy and competitive positioning
Hooley, Graham J.
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10013481979
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