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Hopp, Toby
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Novelty effects in augmented reality advertising environments : the influence of exposure time and self-efficacy
Hopp, Toby
;
Gangadharbatla, Harsha
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 113-130
Persistent link: https://www.econbiz.de/10011529745
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2
eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
Vargo, Chris J.
;
Gangadharbatla, Harsha
;
Hopp, Toby
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
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