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Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van; Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
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Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van; Pieters, Rik - In: Journal of economic psychology : research in economic … 37 (2013), pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
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When high-similarity copycats lose and moderate-similarity copycats gain : the impact of comparative evaluation
Horen, Femke van; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10009507245
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Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van; Pieters, Rik - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 246-255
Persistent link: https://www.econbiz.de/10009613720