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Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
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Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo
;
Wang, Liantao
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 28-31
Persistent link: https://www.econbiz.de/10012176095
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Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
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