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Mapping market mobility: Psychographic profiles and media exposure
Darden, William R.; French, Warren A.; Howell, Roy D. - In: Journal of Business Research 7 (1979) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10005473952
Cover Image
Mapping market mobility : psychographic profiles and media exposure
Darden, William R.; French, Warren A.; Howell, Roy D. - In: Journal of business research : JBR 7 (1979) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10002046096