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~person:"Hristodorescu, Letitia"
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Hristodorescu, Letitia
Dimitriu, Radu
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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BEST PRACTICE - Marketing to communities - Targeting communities can allow brands to tap into groups of like-minded and motivated individuals for brand-building and advocacy.
Hristodorescu, Letitia
;
Dimitriu, Radu
;
Knox, Simon
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 42-43
Persistent link: https://www.econbiz.de/10010105623
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