BEST PRACTICE - Marketing to communities - Targeting communities can allow brands to tap into groups of like-minded and motivated individuals for brand-building and advocacy.
Year of publication: |
2013
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Authors: | Hristodorescu, Letitia ; Dimitriu, Radu ; Knox, Simon |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2013, p. 42-43
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Saved in:
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