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Analyzing purchase incidence and brand choice by hazard models
Hruschka, Harald - 1996
Persistent link: https://www.econbiz.de/10000943582
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Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard; Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 4, pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
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A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald; Fettes, Werner; Probst, Markus; Mies, … - In: OR spectrum : quantitative approaches in management 24 (2002) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
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Market share models with semi-parametric additive brand attractions
Hruschka, Harald - 1998
Persistent link: https://www.econbiz.de/10001413019
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Semi-Parametrische Marktanteilsmodellierung
Hruschka, Harald - In: Journal of business economics : JBE 71 (2001) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10001577266
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Nonlinear effects in brand choice models : comparing heterogeneous latent class to homogeneous nonlinear models
Schindler, Marion; Baumgartner, Bernhard; Hruschka, Harald - In: Schmalenbach business review : sbr 59 (2007) 2, pp. 118-137
Persistent link: https://www.econbiz.de/10003486298
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Neural net extensions of stochastic brand choice models
Hruschka, Harald - In: Marketing : journal of research and management 6 (2010) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10003976422
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Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald; Probst, Markus; Fettes, Werner - 2001
Persistent link: https://www.econbiz.de/10001619754
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Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald; Fettes, Werner; Probst, Markus - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 5, pp. 426-441
Persistent link: https://www.econbiz.de/10001691117
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Using a heterogeneous multinominal probit model with a neural net extension to model brand choice
Hruschka, Harald - In: Journal of forecasting 26 (2007) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10003437289