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Marketing-Entscheidungen
Hruschka, Harald - 1996
Persistent link: https://www.econbiz.de/10004299411
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Die Bestimmung von Absatzreaktionsfunktionen auf der Grundlage von PIMS-Daten
Hruschka, Harald - In: Journal of business economics : JBE 63 (1993) 3, pp. 253-265
Persistent link: https://www.econbiz.de/10001138171
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An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald - In: Schmalenbach business review : sbr 53 (2001) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
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Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald - 2003
Persistent link: https://www.econbiz.de/10001805813
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Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
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Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald - In: Marketing : journal of research and management 2 (2006) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10003391506
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Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald - In: Review of managerial science : RMS 16 (2022) 4, pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
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Kurzfristprognose ökonomischer Zeitreihen : ein empirischer Leistungsvergleich alternativer Verfahren
Hruschka, Harald - 1980
Persistent link: https://www.econbiz.de/10013354822
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Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald - In: Journal of business economics : JBE 94 (2024) 4, pp. 639-657
Persistent link: https://www.econbiz.de/10014546938