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The Effect of Franchisors' Communication, Service Assistance, and Competitive Advantage on Franchisees' Intentions to Remain in the Franchise System
Chiou, Jyh-Shen; Hsieh, Chia-Hung; Yang, Ching-Hsien - In: Journal of small business management : JSBM ; a joint … 42 (2004) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10005929580
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Product Innovativeness, Trade Show Strategy and Trade Show Performance:
Chiou, Jyh-Shen; Hsieh, Chia-Hung; Shen, Chung-Chi - In: Journal of global marketing 20 (2007) 2-3, pp. 31-42
Persistent link: https://www.econbiz.de/10007750307
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How negative online information affects consumers' brand evaluation
Chiou, Jyh-Shen; Chi-Fen Hsu, Arlene; Hsieh, Chia-Hung - In: Online Information Review 37 (2013) 6, pp. 910-926
Purpose – The goal of this study is to investigate the relationships among brand attachment, online source credibility, and severity of negative online information on perceived negative change in brand evaluation and perceived brand risk. Design/methodology/approach – A 2×2×2 experiment...
Persistent link: https://www.econbiz.de/10014966507