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~person:"Hsu, Li-tzang"
~subject:"Advertising effects"
~subject:"Tourism industry"
~subject:"marketing performance"
~type_genre:"Article in journal"
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Research note: The marketing-finance interface : a new direction for tourism and hospitality management
Jang, Soocheong
;
Tang, Chun-Hung
;
Park, Kwangmin
;
Hsu, …
- In:
Tourism economics : the business and finance of tourism …
19
(
2013
)
5
,
pp. 1197-1206
Persistent link: https://www.econbiz.de/10010251356
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