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Disability sport marketing
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Disability sport media presentation
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Wheelchair rugby promotion
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Wow effect
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Hu, Tiao
Lee, Donghun
24
Chang, Daejun
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5
Chung, Min K.
5
Cottingham, Michael
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Trail, Galen T.
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International journal of sports marketing & sponsorship
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Promote the "wow" : (mis)representation, perception and reception of media promotion on wheelchair rugby
Hu, Tiao
;
Cottingham, Michael
;
Shapiro, Deborah R.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10014331515
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