Promote the "wow" : (mis)representation, perception and reception of media promotion on wheelchair rugby
Tiao Hu and Michael Cottingham, Deborah Shapiro and Don Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Hu, Tiao ; Cottingham, Michael ; Shapiro, Deborah R. ; Lee, Donghun |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 3, p. 470-484
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| Subject: | Disability sport marketing | Disability sport media presentation | Inspiration and supercrip | Wheelchair rugby promotion | Wow effect |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-03-2022-0060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014331515