Using a series of hurdle choice models, this study considers both nay-saying and yeah-saying to alternatives offered in a conjoint experiment. These behaviors are characterized by respondents persistently choosing the no-choice alternative or choosing at least one of the non-empty options...

Internet consumer surveys have become increasingly popular in agricultural and food research. This study compares the results of an identical survey instrument implemented by mail and the Internet respectively. Aspects compared include survey logistics, timeline, costs, consumer demographic and...

This research furthers the assessment of consumer demand for locally produced foods, while also considering a host of other food attributes that may interact to influence consumer utility. Using stated preference data from a choice-based conjoint analysis survey instrument, we estimate...

Public lands in Southern and Central Appalachia (SCA) available for outdoor recreational pursuits are limited relative to the rest of the county. This study identifies factors that encourage private land owners to permit public access to their land for recreational purposes and determines how...

The mandatory Country of Origin Labeling (COOL) troubles beef exporters to the U.S. This study evaluates the extent that U.S. consumers are receptive to imported steak and their perception of food safety level of beef from various countries. In addition, using conjoint analysis, willingness to...

Locavorism and the Local Food Movement have captured attention of consumers, production suppliers and academic researchers. Local food advocates emphasize the benefits of locally grown food from fresher to better tastes and to more energy efficient due to shorter transportation distance....

Coffee consumption in China is increasing rapidly over the recent years. This study offers one of the few initial attempts to not only understand general consumption behavior associated with Chinese coffee, but to explore the viability of niche markets for coffee with the credence attribute...

A conjoint analysis of equestrian trail characteristics (trail length, scenic views, open land, bathroom/shower facilities, restricted use, distance, and entrance fee) is conducted for the state of Kentucky. The conditional logit results show location is an important determiner of willingness to...

A growing share of water pollution in the U.S. can be attributed to nonpoint sources (USEPA 2002). Some of this trend can be attributed to declining point source (PS) emissions as a result of regulation under the Clean Water Act (CWA). However, fertilizer-intensive practices used to improve...