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Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao (ed.); Chen, Xi (ed.); Yang, Zhilin (ed.) - 2017
Persistent link: https://www.econbiz.de/10011433932
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Main topics and research framework of Chinese firms' international branding strategies
Hu, Zuohao; Yang, Zhilin - In: Research frontiers on the international marketing …, (pp. 1-16). 2017
Persistent link: https://www.econbiz.de/10011529652
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Research frontiers on the international marketing strategies of Chinese brands
Chen, Xi (contributor); Hu, Zuohao (contributor);  … - 2017
perspectives of international marketing : standardization versus adaptation / Zuohao Hu -- 4. Characteristics and formation …
Persistent link: https://www.econbiz.de/10013181513