In order to optimize their shopper marketing strategies, retailers and manufacturers are interested in understanding in-store drivers of unplanned spending. In particular, they are interested in understanding shopping behavior at the point of purchase, termed the “first moment of truth”...

We show that the relationship between consumers' health risk attitudes and behavioral intentions following exposure to health communication messages depends on the match between the type of processes that underlie attitudes and intentions formation. Based on the dual-process literature, we...