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~person:"Huber, Frank"
~person:"Keller, Kevin Lane"
~subject:"Marketing management"
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Marketing management
Marketing
71
Marketingmanagement
31
Theorie
16
Theory
16
Marketing theory
15
Marketingtheorie
15
Economics
10
Germany
6
Management
6
Unternehmen
6
Deutschland
5
Markenpolitik
5
USA
5
United States
5
Brand management
4
Consumer behaviour
4
Markenführung
4
Soziale Verantwortung
4
Berufssportler
3
Berühmte Persönlichkeit
3
Format <Fernsehsendung>
3
Freizeitsportler
3
Konsumentenverhalten
3
Markenimage
3
Produktmanagement
3
Sportberichterstattung
3
Verbraucherverhalten
3
Absatz
2
Advertising effects
2
Advertising media
2
Advertising planning
2
Brand
2
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
China
2
Einführung
2
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2
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2
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Language
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English
15
German
13
Author
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Huber, Frank
Keller, Kevin Lane
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
Hartley, Steven W.
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
10
Homburg, Christian
9
Kleinaltenkamp, Michael
9
Runia, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
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Center of Market Oriented Product and Production Management
5
Pearson Deutschland GmbH
1
Pearson Studium
1
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Pearson one series
2
wi - Wirtschaft
2
wi wirtschaft
2
Always learning
1
Brand management ; Vol. 1
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of marketing
1
Pearson one
1
Reihe: Marketing : MAR
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
28
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1
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
2
Holistic
marketing
: a broad, integrated perspective to
marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
3
Marketing
management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
4
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Marketing
management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
6
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
7
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Stein, Katrin
;
Lenzen, Johann Michael
-
2011
-
7. Aufl.
Persistent link: https://www.econbiz.de/10009380304
Saved in:
8
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Meyer, Frederik
;
Appelmann, Eva
-
2015
-
11. Auflage
Persistent link: https://www.econbiz.de/10011401168
Saved in:
9
A framework for
marketing
management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
10
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Appelmann, Eva
;
Schmid, David
-
2013
-
9. Aufl
Persistent link: https://www.econbiz.de/10010229712
Saved in:
1
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3
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