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~person:"Huber, Frank"
~subject:"Brand management"
~subject:"Corporate reputation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Brand management
Corporate reputation
Consumer behaviour
51
Konsumentenverhalten
51
Deutschland
26
Germany
26
Beziehungsmarketing
16
Relationship marketing
16
Estimation
15
Schätzung
15
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14
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14
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13
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13
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10
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2
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6
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Aufsatz in Zeitschrift
Graue Literatur
Article in journal
6
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3
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2
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2
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Language
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English
5
German
4
Author
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Huber, Frank
Melewar, T. C.
32
Loureiro, Sandra Maria Correia
30
Phau, Ian
29
Han, Heesup
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Bang, Nguyen
21
Guzman, Francisco
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Keller, Kevin Lane
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
17
Christodoulides, George
16
Fetscherin, Marc
15
Foroudi, Pantea
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Vrontis, Demetris
14
Paul, Justin
13
Romaniuk, Jenni
13
Roper, Stuart
13
Septianto, Felix
13
Sreejesh, S.
13
Steenkamp, Jan-Benedict E. M.
13
Swoboda, Bernhard
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
Baumgarth, Carsten
12
Casidy, Riza
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Johnson, Lester W.
12
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Center of Market Oriented Product and Production Management
1
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of business research : JBR
1
Marketing theory
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
9
Showing
1
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9
of
9
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1
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
2
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
3
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
4
When brands get branded
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
- In:
Marketing theory
9
(
2009
)
1
,
pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
Saved in:
5
Business goes Broadway : Kultursponsoring und die Konsequenzen für die Kunst
Huber, Frank
;
Matthes, Isabel
;
Vetter, Vanessa
;
Klatte, Faye
-
2008
Persistent link: https://www.econbiz.de/10003752792
Saved in:
6
Brand
misconduct : consequences on consumer–
brand
relationships
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Vogel, …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1113-1120
Persistent link: https://www.econbiz.de/10008696693
Saved in:
7
"Wenn mich meine Marke enttäuscht" : Wirkung des Markenfehlverhaltens auf die Wiederkaufabsicht
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
; …
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
5
,
pp. 411-430
Persistent link: https://www.econbiz.de/10003552695
Saved in:
8
Corporate social performance as antecedent of consumer's
brand
perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
9
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
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