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~person:"Huber, Frank"
~subject:"Brand management"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Brand management
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Huber, Frank
Loureiro, Sandra Maria Correia
28
Phau, Ian
27
Melewar, T. C.
26
Han, Heesup
23
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23
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Marketing theory
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
2
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
3
When brands get branded
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
- In:
Marketing theory
9
(
2009
)
1
,
pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
Saved in:
4
"Wenn mich meine Marke enttäuscht" : Wirkung des Markenfehlverhaltens auf die Wiederkaufabsicht
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
; …
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
5
,
pp. 411-430
Persistent link: https://www.econbiz.de/10003552695
Saved in:
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