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~person:"Huber, Frank"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Brand management
Consumer behaviour
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Huber, Frank
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Phau, Ian
29
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
19
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19
Khan, Imran
19
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18
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18
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18
Veloutsou, Cleopatra
18
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Christodoulides, George
15
Fetscherin, Marc
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Wiedmann, Klaus-Peter
14
Dens, Nathalie
13
Paul, Justin
13
Romaniuk, Jenni
13
Roper, Stuart
13
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13
Casidy, Riza
12
Foroudi, Pantea
12
Grohmann, Bianca
12
Johnson, Lester W.
12
Merrilees, Bill
12
Septianto, Felix
12
Sreejesh, S.
12
Vrontis, Demetris
12
Ahn, Jiseon
11
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11
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11
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Marketing theory
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Psychology & marketing
1
The journal of product & brand management
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ECONIS (ZBW)
6
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1
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
2
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
3
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
4
When brands get branded
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
- In:
Marketing theory
9
(
2009
)
1
,
pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
Saved in:
5
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
6
"Wenn mich meine Marke enttäuscht" : Wirkung des Markenfehlverhaltens auf die Wiederkaufabsicht
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
; …
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
5
,
pp. 411-430
Persistent link: https://www.econbiz.de/10003552695
Saved in:
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