Digitalization is one of the main trends affecting firm-level innovation today. In this context, a better understanding of the multidimensional relationship between digital technologies, competences and firm-level innovation is necessary. For this purpose, this paper examines the role of digital...

In order to provide a better basis for measuring the complex interplay between digital technologies, competences and innovation, the present paper examines the digitalization-innovation link in small and medium-sized enterprises (SMEs). Starting from a review of the fourth edition of the Oslo...

In order to better understand the complex interplay between digital technologies, competences and innovation, the present paper examines the digitalization-innovation link in small and medium-sized enterprises (SMEs). Starting from a review of the fourth edition of the Oslo Manual, a qualitative...

Personalisierung im Onlinehandel: Bestandsaufnahme und Ausblick -- Marketing Engineering im E-Commerce – den Kunden in den Fokus des Dialogs rücken -- Ein Reifegradmodell für die Personalisierung im E-Commerce -- Personalisierte Preise im Handel – Chancen und Herausforderungen --...