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"Lights, camera, action...!" : marketing film locations to Hollywood
Hudson, Simon; Tung, Vincent Wing Sun - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 188-205
Persistent link: https://www.econbiz.de/10003989406
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"Lights, camera, action...!" Marketing film locations to Hollywood
Hudson, Simon; Tung, Vincent Wing Sun - In: Marketing intelligence & planning 28 (2010) 2, pp. 188-206
Persistent link: https://www.econbiz.de/10008408545
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Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon; Tung, Vincent - In: Journal of travel and tourism marketing 33 (2016), pp. 123-137
Persistent link: https://www.econbiz.de/10011485043