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AI-powered voice assistants
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Congruency
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Consumer happiness
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curiosity
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Huh, Jennifer
Kim, Hye-yŏng
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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"Oh, happy day!" : examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty
Huh, Jennifer
;
Kim, Hye-yŏng
;
Lee, Garim
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 794-812
Persistent link: https://www.econbiz.de/10014428172
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2
Showrooming versus webrooming : examining motivational differences in omnichannel exploratory behaviors
Huh, Jennifer
;
Kim, Hye-yŏng
- In:
The international review of retail, distribution and …
32
(
2022
)
5
,
pp. 532-548
Persistent link: https://www.econbiz.de/10013411691
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