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Assessing the usefulness of taxonomies of visual rhetorical figures
Huhmann, Bruce A.; Albinsson, Pia A. - In: Journal of current issues and research in advertising 40 (2019) 2, pp. 171-195
Persistent link: https://www.econbiz.de/10012243126
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Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.; Albinsson, Pia A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
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Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.; Albinsson, Pia A. - In: European journal of marketing : EJM 46 (2012) 11, pp. 1476-1501
Persistent link: https://www.econbiz.de/10010041692