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Emerging masculinities in Chinese luxury social media marketing

Jiang, Jiani; Huhmann, Bruce A.; Hyman, Michael R. - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 3, pp. 721-745

Purpose: The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies. Design/methodology/approach: Study 1 compares physical characteristics of males in visually oriented US (Instagram) and Chinese (Weibo) social...

Persistent link: https://www.econbiz.de/10012184303

Anthropomorphic responses to new-to-market logos

Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140

Persistent link: https://www.econbiz.de/10009733430

Anthropomorphic responses to new-to-market logos

Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1, pp. 122-140

Persistent link: https://www.econbiz.de/10010093122

The Relationship between task complexity and information search: The role of self-efficacy

Hu, Jing; Huhmann, Bruce A.; Hyman, Michael R. - In: Psychology & marketing 24 (2007) 3, pp. 253-270

Persistent link: https://www.econbiz.de/10007594085