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~person:"Hult, G. Tomas M."
~person:"Townsend, Janell D."
~type_genre:"Book section"
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Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Calantone, Roger J.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 3-37)
.
2012
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