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Hunt, Shelby D.
Tadajewski, Mark
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45
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Jones, D. G. Brian
30
Malhotra, Naresh K.
29
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AMS review : official publication of the Academy of Marketing Science
9
Legends in marketing
9
Journal of historical research in marketing
3
Journal of marketing management : MM
3
A twenty-first century guide to Aldersonian marketing thought
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Grid series in marketing
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Handbook on ethics and marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Macro-Marketing: distributive processes from a societal perspective : the proceedings of the Macro-Marketing Seminar, University of Colorado, Boulder, Colorado, August 15-18, 1976
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ECONIS (ZBW)
48
USB Cologne (EcoSocSci)
4
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Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
2
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
-
1983
Persistent link: https://www.econbiz.de/10000055295
Saved in:
3
Alderson's general theory of marketing: a formalization
Hunt, Shelby D.
;
Muncy, James A.
;
Ray, Nina M.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 337-349)
.
2006
Persistent link: https://www.econbiz.de/10003279773
Saved in:
4
Toward a general theory of marketing: resource-advantage theory as an extension of Alderson's theory of market processes
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 453-471)
.
2006
Persistent link: https://www.econbiz.de/10003279831
Saved in:
5
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D.
-
2010
Persistent link: https://www.econbiz.de/10003836176
Saved in:
6
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
7
Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
Saved in:
8
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
Saved in:
9
The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
Saved in:
10
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
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