//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hunt, Shelby D."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Current status of marketing th...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingtheorie
48
Marketing theory
43
History of economic thought
7
Marketing management
7
Marketingmanagement
7
Ökonomische Ideengeschichte
7
Marketing strategy
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Absatztheorie
5
Market research
5
Marketing
5
Marktforschung
5
USA
5
United States
5
Bibliometrics
3
Bibliometrie
3
Competitive advantage
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Philosophy of economics
3
Resource-advantage theory
3
Scientific method
3
Strategic management
3
Strategic marketing
3
Strategisches Management
3
Theorie
3
Theory
3
Wettbewerbsvorteil
3
Wirtschaftsphilosophie
3
Wissenschaftliche Methode
3
marketing history
3
Business ethics
2
Service-Dominant Logic
2
Service-dominant logic
2
Unternehmensethik
2
Wissenschaftstheorie
2
macromarketing
2
resource-advantage theory
2
Betriebswirtschaftliche Einführungsschriften
1
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
32
Book / Working Paper
20
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
2
Bibliografie enthalten
2
Bibliography included
2
Book section
2
Lehrbuch
2
Textbook
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
46
Undetermined
6
Author
All
Hunt, Shelby D.
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Kotler, Philip
45
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
21
Grönroos, Christian
20
Homburg, Christian
20
Kuß, Alfred
20
Saren, Michael
20
Bruhn, Manfred
18
Keller, Kevin Lane
16
Meffert, Heribert
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Green, Paul E.
12
Bagozzi, Richard P.
11
Dixon, Donald F.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Stremersch, Stefan
11
Wensley, Robin
11
Wierenga, Berend
11
Wind, Yoram
11
Baker, Michael John
10
Dichtl, Erwin
10
Franses, Philip Hans
10
Hauser, John R.
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
9
Legends in marketing
9
Journal of historical research in marketing
3
Journal of marketing management : MM
3
A twenty-first century guide to Aldersonian marketing thought
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
Grid series in marketing
1
Handbook on ethics and marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Macro-Marketing: distributive processes from a societal perspective : the proceedings of the Macro-Marketing Seminar, University of Colorado, Boulder, Colorado, August 15-18, 1976
1
Marketing theory
1
Review of marketing : 1981
1
Review of marketing research
1
The nature and scope of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
48
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
2
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
-
1983
Persistent link: https://www.econbiz.de/10000055295
Saved in:
3
Alderson's general theory of marketing: a formalization
Hunt, Shelby D.
;
Muncy, James A.
;
Ray, Nina M.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 337-349)
.
2006
Persistent link: https://www.econbiz.de/10003279773
Saved in:
4
Toward a general theory of marketing: resource-advantage theory as an extension of Alderson's theory of market processes
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 453-471)
.
2006
Persistent link: https://www.econbiz.de/10003279831
Saved in:
5
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D.
-
2010
Persistent link: https://www.econbiz.de/10003836176
Saved in:
6
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
7
Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
Saved in:
8
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
Saved in:
9
The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
Saved in:
10
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->