Current status of marketing theory : a European-American comparison
Year of publication: |
1974
|
---|---|
Authors: | Ryans jr., John K. ; Spijker, Willem Van't |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 8.1974, 3, p. 193-201
|
Subject: | Absatztheorie |
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