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Hwang, Jae Won
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Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Yi, Youjae
;
Kim, Seo Young
;
Hwang, Jae Won
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 946-959
Persistent link: https://www.econbiz.de/10011708685
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