Kaynak, Erdener; Kucukemiroglu, Orsay; Hyder, Akmal S. - In: European Journal of Marketing 34 (2000) 9/10, pp. 1221-1241
In recent years, consumers worldwide have been having increased access to a wide variety of products and services from other countries. Furthermore, with advances in satellite communication, travel, television outreach and Internet access as well as increased education, consumers all over the...
