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~person:"Ibáñez-Zapata, José-Ángel"
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Ibáñez-Zapata, José-Ángel
Muñoz-Leiva, Francisco
48
Sánchez-Fernández, Juan
26
Liébana-Cabanillas, Francisco
16
Casado-Aranda, Luis-Alberto
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Martínez-Fiestas, Myriam
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Rejón-Guardia, Francisco
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Journal of retailing and consumer services
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
2
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
3
Evaluating communication effectiveness through eye tracking : benefits, state of the art, and unresolved questions
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
International journal of business communication : IJBC …
60
(
2023
)
1
,
pp. 24-61
Persistent link: https://www.econbiz.de/10014228968
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