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Corporate brand identity co-creation in business-to-business contexts

Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43

Persistent link: https://www.econbiz.de/10012211932

How to build a conscientious corporate brand together with business partners : a case study of Unilever

Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014282239

The organic view of the brand : a brand value co-creation model

Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 670-688

Persistent link: https://www.econbiz.de/10010197488

Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management

Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720

Persistent link: https://www.econbiz.de/10012304078

History matters : the role of history in corporate brand strategy

Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60

Persistent link: https://www.econbiz.de/10012162016

The Routledge companion to corporate branding

Iglesias, Oriol (ed.); Ind, Nicholas (ed.); … - 2022 - First published

Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Table of Contents -- List of contributors -- Acknowledgments -- A An introduction to the corporate brand management field -- 1 Towards a paradigm shift in corporate branding -- 2 Demarcating the field of corporate brand...