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An exploratory study of movie-induced tourism : a case of the movie The sound of Music and its locations in Salzburg, Austria
Im, Holly Hyunjung; Chon, Kaye - In: Journal of travel and tourism marketing 24 (2008) 2/3, pp. 229-238
Persistent link: https://www.econbiz.de/10003778005
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Conceptualizing destination brand equity dimensions from a consumer-based brand equity perspective
Im, Holly Hyunjung; Kim, Samuel Seongseop; Elliot, Statia; … - In: Journal of travel and tourism marketing 29 (2012) 3/4, pp. 385-403
Persistent link: https://www.econbiz.de/10009571549
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Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
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Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective
Im, Holly Hyunjung; Kim, Samuel Seongseop; Elliot, Statia; … - In: Journal of travel and tourism marketing 29 (2012) 4, pp. 385-404
Persistent link: https://www.econbiz.de/10009977498