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Im, Hyunjoo
Stoel, Leslie
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The perceptual fluency effect on pleasurable online shopping experience
Im, Hyunjoo
;
Lennon, Sharron J.
;
Stoel, Leslie
- In:
Journal of research in interactive marketing : …
4
(
2010
)
4
,
pp. 280-295
Persistent link: https://www.econbiz.de/10008749792
Saved in:
2
The perceptual fluency effect on pleasurable online shopping experience
Im, Hyunjoo
;
Lennon, Sharron J.
;
Stoel, Leslie
- In:
Journal of research in interactive marketing : …
4
(
2010
)
4
,
pp. 280-295
Persistent link: https://www.econbiz.de/10009896835
Saved in:
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