Fair trade advertising : influences of information type and emotional appeal congruency
Year of publication: |
2020
|
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Authors: | Hur, Songyee ; Lee, Jung Eun ; Stoel, Leslie |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 2, p. 186-206
|
Subject: | advertising | emotional appeal | Fair trade | information processing | information type | Fairer Handel | Emotion | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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