spill-over that higher prices have on demand at all outlets and they have, in addition, less incentives to support brand …

recognized by both practitioners and marketing scholars as a key part of a product's brand image and, as such, as a key “cue” for … beneficial for efficiency and consumer welfare. As a result there is a risk of curtailing the possibilities available to brand … manufacturers to successfully develop a high quality brand and experiment with different distribution approaches in a changing …

market-wide reference point. With deep discounting, quality can become relatively less important, eroding brand value and the … bargaining position of brand manufacturers. This reduces their profits and potentially even leads to a delisting of their …