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~person:"Indrawati"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Russell, Cristel Antonia"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Conference paper"
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Indrawati
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Russell, Cristel Antonia
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
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Kasuga, Norihiro
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M. S. Mahrinasari
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Nakamura, Akihiro
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Pei, Yilei
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Shishikura, Manabu
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Steudner, Tobias
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Ariyanti, M.
2
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2
Balqiah, Tengku Ezni
2
Bayrak Meydanoğlu, Ela Sibel
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Bernritter, Stefan F.
2
Bravi, Laura
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Brüggemann, Philipp
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Choi, Seung-chan
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Dens, Nathalie
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Dräger, Lena
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Dzung Bui
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D’Arco, Mario
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Ernszt, Ildikó
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Farah, Maya F.
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Giang Hong Nghiem
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Gómez-Suárez, Mónica
2
Haubach, Christian
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Hayo, Bernd
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Ichikohji, Takeyasu
2
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International journal of advertising : the quarterly review of marketing communications
4
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
10
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1
The effect of social media communication on
brand
awareness and perceived quality
Indrawati
;
Ardhana, W.
;
Castanha, J.
- In:
Digital economy for customer benefit and business …
,
(pp. 85-90)
.
2020
Persistent link: https://www.econbiz.de/10012228162
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
4
Corporate social responsibility failures : how do consumers respond to corporate violations of implied social contracts?
Russell, Cristel Antonia
;
Russell, Dale W.
;
Honea, Heather
- In:
Journal of business ethics : JOBE
136
(
2016
)
4
,
pp. 759-773
Persistent link: https://www.econbiz.de/10011533104
Saved in:
5
Users' continuance intention toward hospitality service applications
Indrawati
;
Hasana, S. A.
;
Pillai, S. K. B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 76-80)
.
2020
Persistent link: https://www.econbiz.de/10012224780
Saved in:
6
Customer continuance intention toward digital banking applications
Indrawati
;
Pradhina, N. P.
;
Pillai, S. K. B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 103-107)
.
2020
Persistent link: https://www.econbiz.de/10012226073
Saved in:
7
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
8
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
9
Addition of lifestyle compatibility and trust in modified UTAUT2 model to analyze continuance intention of customers in using mobile payment
Permana, H.
;
Indrawati
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 1-7)
.
2020
Persistent link: https://www.econbiz.de/10012259280
Saved in:
10
Tool for analyzing YouTube audience behavior in Indonesia
Indrawati
;
Herbawan, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 8-14)
.
2020
Persistent link: https://www.econbiz.de/10012259283
Saved in:
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