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Positioning and differentiation by using brand personality attributes : do mission and vision statements contribute to building a unique corporate identity?
Ingenhoff, Diana; Fuhrer, Tanja - In: Corporate communications : an international journal 15 (2010) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10003943664
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Safeguarding reputation through strategic, integrated and situational crisis communication management : development of the integrative model of crisis communication
Thiessen, Ansgar; Ingenhoff, Diana - In: Corporate communications : an international journal 16 (2011) 1, pp. 8-26
Persistent link: https://www.econbiz.de/10008991214
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The rehabilitation of the "nation variable" : links between corporate communications and the cultural context in five countries
Hoffmann, Jochen; Röttger, Ulrike; Ingenhoff, Diana; … - In: Corporate communications : an international journal 20 (2015) 4, pp. 483-499
Persistent link: https://www.econbiz.de/10011456562
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Issues Management : ein zentrales Verfahren der Unternehmenskommunikation
Ingenhoff, Diana; Röttger, Ulrike - In: Unternehmenskommunikation : Kommunikationsmanagement …, (pp. 323-354). 2008
Persistent link: https://www.econbiz.de/10003749591
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Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine; Ingenhoff, Diana - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 249-269). 2008
Persistent link: https://www.econbiz.de/10003719746