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"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Inman, J. Jeffrey; Shankar, Venkatesh; Ferraro, Rosellina - 2002
Persistent link: https://www.econbiz.de/10001716141
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Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh; Inman, J. Jeffrey; Mantrala, Murali K. - In: Journal of retailing 87 (2011), pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
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Innovations in Shopper Marketing: Current Insights and Future Research Issues
Shankar, Venkatesh; Inman, J. Jeffrey; Mantrala, Murali; … - In: Journal of retailing 87 (2011) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10009177975