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Inman, J.Jeffrey
Raghubir, Priya
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California management review : CMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MARKETING - The Three Faces of Consumer Promotions
Raghubir, Priya
;
Inman, J.Jeffrey
;
Grande, Hans
- In:
California management review : CMR
46
(
2004
)
4
,
pp. 23-42
Persistent link: https://www.econbiz.de/10006609318
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Framing the Deal: The Role of Restrictions in Accentuating Deal Value
Inman, J.Jeffrey
;
Peter, Anil C.
;
Raghubir, Priya
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10006673713
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