MARKETING - The Three Faces of Consumer Promotions
Year of publication: |
2004
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Authors: | Raghubir, Priya ; Inman, J.Jeffrey ; Grande, Hans |
Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 46.2004, 4, p. 23-42
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