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Ioannou, Myria
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Customer-centric marketing strategies : tools for building organizational performance
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Bank-SME relationships : 'poked' by the recent changes in the economic and technological environment
Ioannou, Myria
;
Mihai-Yiannaki, Simona
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 191-213)
.
2013
Persistent link: https://www.econbiz.de/10009668201
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